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LEVERAGING THE MIXED REALITY FOR THE EFFICACIOUS EXECUTION OF IMPROVED CUSTOMER BUYING EXPERIENCE

Vanshika Batra

4-7

Vol 14, Jul-Dec, 2021

Date of Submission: 2021-06-12 Date of Acceptance: 2021-07-05 Date of Publication: 2021-07-10

Abstract

This study gives an overall outline of the MR innovation that helps purchasers work on their shopping. VR, AR, and MR advances have changed clients' web-based shopping experience in the developed world. To keep clients, online internet business sites offer consistent brand insight. More than 75% of purchasers leave their shopping baskets full without putting in a request. Mixed reality (MR) holds an incredible commitment to making fulfilling client encounters that look like those seen in solid foundations. Mixed reality combinations expanded reality with augmented reality to simultaneously see the real and advanced world in a solo production. This innovation raises the bar for the web market and works on web-based purchasing for buyers. Retailers may now give clients augmented reality (AR) and virtuality reality (VR) viewpoints of their things through mixed reality. Currently, a client wears many MR glasses with cameras and sensors. It collects as much information about the environmental factors as conceivable using this instrument and programming, producing an automated guide to the real world. The client might overlay the items in the real world and virtual conditions by consolidating this innovation into a solitary application. Web-based business is going through an influx of progress because of MR. The MR innovation might improve the world using that guide with holographic substance and pictures. Clients of the MR glasses might see the items according to alternate points of view. To augment their experience, they could then change their arrangements and deeds. How people peruse things is expected to change because of this innovation. We expect to see a more significant amount of this type of client-improving invention later.

References

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  2. A. Javornik, '[Poster] classifications of augmented reality uses in marketing,' 2014 IEEE International Symposium on Mixed and Augmented Reality - Media, Art, Social Science, Humanities and Design (ISMAR-MASH'D), 2014
  3. S. Bialkova and C. Barr, 'Virtual Try-On: How to Enhance Consumer Experience?,' 2022 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW), 2022
  4. A. Peña-Rios, H. Hagras, M. Gardner and G. Owusu, 'A Fuzzy Logic based system for Mixed Reality assistance of remote workforce,' 2016 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE), 2016.
  5. P. H. Routhier, 'The Immersive Experience Classification System: A New Strategic Decision-Making Tool for Content Creators,' in SMPTE Motion Imaging Journal, vol. 127, no. 10, pp. 46-54, Nov.-Dec. 2018, doi: 10.5594/JMI.2018.
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  8. Fu'adi, Dhena Kamalia, et al. 'The Implementation of Augmented Reality in E-Commerce Customization: A Systematic Literature Review.' 2021 13th International Conference on Information & Communication Technology and System (ICTS). IEEE, 2021
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